#SinMerecerlo (#undeserved) is the latest campaign from CV Americas to hit the airwaves.

The idea behind the campaign is to show that we do not receive God’s blessing because we are worthy, but because he acts with grace and mercy. Through this campaign CVCLAVOZ invites its audience to share anecdotes that have, for them, illustrated God’s intervention at a time when they felt most undeserving of it.

We want to remind those who come into contact with this campaign that God is gracious. In him we have redemption through his blood, the forgiveness of sins, according to the riches of his grace (Ephesians 1:7).

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