In an exciting step towards revitalising its mission, yesHEis, an initiative of Christian Vision (CV), has proudly unveiled its dynamic new brand in August.
This strategic rebrand marked a profound change for yesHEis, and reinforced its commitment to empowering Christians to help the world know Jesus.
At the heart of this shift was a deep desire to transform the yesHEis product beyond an aesthetically pleasing logo, and embark on a journey of increased effectiveness in mobilising a global movement of Christians who evangelise.
yesHEis Product Manager, Frankie Du Toit, said the aim of yesHEis is to make it easy for Christians to find their purpose in personal evangelism and to share the gospel with those around them.
“This brand launch is not just a surface-level makeover; it’s a line in the sand, a declaration that we’re stepping into the future of what yesHEis represents – everyday Christians finding purpose in helping the world know Jesus,” he said.
“Together we will create a ripple effect that extends far beyond our immediate reach.
Navigating Transformation
As part of the rebrand, yesHEis underwent a soul-searching process to fine-tune its objectives. Initially driven by the pursuit of growing its audience, the brand’s focus shifted under the guidance of Du Toit.
“We realised that it’s not about the sheer numbers, but about the evangelism impact those numbers generate,” he said.
Doubling down on their commitment to mobilise Christians for evangelism, yesHEis has refined its approach to effectiveness.
“We asked ourselves, are we truly effective in mobilising Christians to evangelise? This question led us to reevaluate our core strategies.”
A Revitalised Purpose
The reimagined brand is firmly grounded in the belief that effective evangelism is personal.
“Our brand represents more than just a visual change. It’s a commitment to encouraging everyday Christians in a personal approach to evangelism and supporting their growth on this journey,” Du Toit said.
yesHEis has defined evangelism as, ‘a person, led by the Holy Spirit, engaging someone in their spiritual journey and intentionally taking actions to help them know Jesus’.
This definition fuels the refined brand message and provides a practical set of actionable steps that Christians can take, including offering to pray with non-Christians, initiating faith conversations, and sharing Gospel resources.
A Light in the Darkness
In collaboration with CV designer Ben Jones, yesHEis unveiled the visual brand inspired by the biblical passage, “I am the light of the world. He who follows me shall not walk in darkness, but have the light of life.” (John 8:12)
Jones explained the new design language was rooted in the metaphor of light, and served as a powerful visual expression of our purpose as Christians – to be a beacon of hope, a light in the darkness.
“The yesHEis brand illustrates this in the digital space, where light is made up of three parts – red, green, and blue (RGB),” he said.
“We use these colours to symbolise the actions of praying, connecting with people, and responding to the Holy Spirit – all essential to living a life dedicated to spreading the message of Jesus.
“The new brand mark represents this connection between light and our purpose as followers of Christ.”
A Collective Movement
The yesHEis community is a network of online spaces for Christians to talk about evangelism and share their experiences with us, allowing us to celebrate their progress.
“Our brand launch is not the destination; it’s the starting point for a new chapter,” Du Toit said.
“With a commitment to making every story count and sparking faith conversations, yesHEis reaffirms its mission to helping the world know Jesus.”
Together, as a united movement of Christians, yesHEis is poised to lead the digital landscape towards a brighter, more impactful future.
To learn more about yesHEis, visit their website here: https://yesheis.com/