Over the last four years, CV has gained unique insight into reaching young adults in Australia and New Zealand, using social media advertising, chatbots and Facebook Messenger. The people we connected with were real, raw, honest and many were not actively searching for God, however we were able to engage with a simple invitation to talk.
With the use of technology and an understanding of the audience you are talking to, it is possible to reach more people and establish real connections online. People are open to talk if you create the space to do so. They need to know that God not only exists but that God also loves them. People need people like you to help link them to the truth.
We believe the local church is at the centre of God’s plan to reach the world with the good news of Jesus. The COVID-19 pandemic has opened opportunities for the Church in the online space like never before. It is our hope that this report will equip you with insights that enable you to embrace the many online opportunities now available for salvation and connection, wherever you are in the world.
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