In Peradeniya, Sri Lanka, one of CV’s pioneers has experienced a remarkable transformation within his ministry, thanks to a strategic embrace of Facebook ads.
Pioneer Rajapaksa’s* journey began in 2014 with the earnest goal of nurturing and expanding his church. However, this took an unexpected turn two years ago during a CV National Pioneers Initiative (NPI) interview. At this moment, Pioneer Rajapaksa confronted his own inadequacies and acknowledged his past limitations which led to an enormous shift in his ministry approach.
Guided by CV, he delved deeper into the potential of online platforms, particularly Facebook, to effect change. The integration of Facebook ads became a game-changer for Rajapaksa’s ministry. Out of 150 people he engaged with, an astonishing 36 embraced Jesus and found salvation, while others embarked on new spiritual journeys.
Under his leadership, his church congregation thrived, birthing new pioneers and establishing numerous home cells. Church planting became a passion of his, and all of this has been achieved in just two years with CV’s unwavering support.
Pioneer Rajapaksa remains profoundly grateful for the teachings and skills he has learnt through CV’s online initiatives, which have equipped him with the knowledge and strategies needed for effective evangelism and offliner engagement.
“While many people may not immediately open up, I’ve developed effective approaches to connect with them,” Rajapaksa said.
“Every person typically has a specific query or hope that has led them to our Facebook page, ‘True Way’, so I always start by explaining why True Way was presented to them.”
This one-to-one approach has proved to be remarkably successful, leading many to embrace Jesus.
“It’s not just about reaching more people; it’s about connecting with them on a personal level, nurturing their faith, and guiding them toward salvation.”
The incredible faith journey this pioneer treads is a testament to the transformative power of Facebook ads and the strategic use of online platforms in advancing spiritual growth and bringing positive change to communities.