SHARE.LOVE.GIVE : Philippines
This last December 2016, yesHEis Philippines launched a unique campaign “SHARE.LOVE.GIVE.”, a Christmas event that was created in partnership with Uplift, an NGO (Non-Government Organization) that mentors marginalized young people, families, and communities to become productive and responsible citizens who serve God and their countrymen.
The goal of the campaign was to help feed less-fortunate families, so that they would have a decent Noche Buena (Food Feast) for Christmas. It was the first time in CV history that online shares could result in practical help for those in need!
People were encouraged to download the free yesHEis app and share a video. Every successful video share was equivalent to 100 pesos, and more shares meant more money to be allotted for buying Noche Buena packages. The campaign ran from December 1st through 20th.
The results were incredible, with 326% growth in shares from the month of November to December 2016. In all, the campaign totalled in 7,837 shares and was able to donate 73,000 Pesos worth of packages!
Read more by Steph Tebbe